基于群智创新的文创产品智慧化设计平台研究

Research on Intelligent Design Platform for Cultural and Creative Products based on Group Intelligence Innovation

数智化文创产品设计和群体共创设计一直是行业内广泛关注的问题,本研究将群智理论与文创产品设计进行结合,搭建了群智化共创平台,将多源知识、多用户、多场景、AI技术进行整合,通过设计手段打破协作壁垒,用户可根据设计目标及相关要求共同生成设计方案,最后对方案进行迭代演化、更新,最终生成文创产品设计方案。这种模式为文创产品设计提供了一种全新的设计思路。

Digital intellectualization of cultural and creative product design and group co-creation design has been a widely light column in the industry,this study combines the theory of group intelligence with the design of cultural and creative products,and builds a group intellectualization co-creation platform,which integrates multi-source knowledge,multi-users,multi-scenes,and AI technology,and breaks down the barriers to collaboration through design means,so that the users can co-generate the design scheme according to the design objectives and related requirements,and finally the scheme is Iterative evolution,update,and finally generate the cultural and creative product design program.This model provides a new design idea for cultural and creative product design.