数字化时代非遗文创产品特色及设计路径

Features and Design Path of Non-Legacy Creative Products in Digital Age

数字化时代下,各种先进技术手段层出不穷,各行业都迎来了新的发展机遇,非遗文创产业也不例外。近些年,在技术的推进下各国之间的交往愈发密切,在文化不断碰撞与交融下,出现了部分国人盲目崇拜西方文化的现象,本土非遗文化的传承重要性随之更为凸显。当下已有不少非遗文创设计者对数字技术的应用有一定认知,也在非遗文创产品设计中尝试融入数字技术,但具体实践过程中还存在不少问题,使得非遗文创产品的价值尚未充分体现出来。基于此,本文通过对数字化时代非遗文创产品特色进行介绍,指出数字化时代非遗文创产品创新设计的必要性,提出数字化时代非遗文创产品创新设计的路径。

In the digital era,various advanced technologies and means emerge in an endless stream,and all industries have ushered in new development opportunities,and the non-heritage,cultural and creative industry is no exception.In recent years,under the promotion of technology,the exchanges between countries have become more and more close.Under the continuous collision and integration of cultures,some Chinese people blindly worship western culture,and the importance of the inheritance of local intangible cultural heritage has become more prominent.At present,many non-cultural designers have a certain understanding of the application of digital technology,and also try to integrate digital technology into the design of non-cultural products.However,there are still many problems in the specific practice process,so that the value of non-cultural products has not been fully reflected.Based on this,this paper introduces the characteristics of non-creative products in the digital era,points out the necessity of innovative design of non-creative products in the digital era,and puts forward the path of innovative design of non-creative products in the digital era.