论设计师身份认同的多维性

On the Multidimensional Nature of Designer Identity

本文以身份认同的视角,讨论设计研究中设计师与身份相关的两组关系,即性别与身份、地域与身份,剖析设计师的职业特征。结合设计学理论研究方法,论述设计师身份的多种可能。构建设计师从“隐匿”到“在场”的身份认同模型。设计师身份认同的构建取决于其设计活动具有价值,以组织认同为前提,再从商业认同到社会认同以及超越认同四种维度展开来重拾设计话语权。

From the perspective of identity,this paper discusses the two groups of relationships between designers and identity in design research,namely gender and identity,region and identity,and analyzes the professional characteristics of designers.Combined with the theoretical research methods of design science,the various possibilities of the designer's identity are discussed.Build the identity model of designers from“hidden”to“present”.The construction of designer identity depends on the value of its design activities.On the premise of organizational identity,it then develops from four dimensions from commercial identity to social identity and transcendence identity to regain the voice of design.