产教融合式市场营销专业课程改革实践——以甘肃农业大学为例

Curriculum Reform of Marketing Specialty with Integrationof Production and Teaching——A Case Study on Gansu Agricultural University

伴随互联网、区块链等技术的应用,新产业、新业态不断涌现,传统的市场营销专业课程教学已经落后于现代市场需求。以产教融合为背景,以甘肃农业大学市场营销专业学生为研究对象,梳理了专业课程的教学现状,指出存在的问题,并提出了相应的改革方案。研究可知,市场营销专业教学活动应积极地由重理论向重实践转变,课程改革应面向产教融合,不断培养学生的各种职业胜任能力。

With the application of the Internet,block-chain and other technologies,new industries and new forms of business emerge,and the traditional teaching of marketing courses has fallen behind the modern market demand.With the background of the integration of production and education and the students of marketing major in Gansu Agricultural University as the research object,this paper sorts out the teaching status of professional courses,points out the existing problems,and puts forward the corresponding reform plan.The research shows that the teaching activities of marketing major should be actively changed from theory to practice,and the curriculum reform should be oriented towards the integration of production and teaching,so as to cultivate students’professional competence.