扩大内需背景下平台经济赋能体育消费升级研究

Platform Economy Empowering the Upgrading of Sports Consumption Under the Background of Expanding Domestic Demand

运用文献资料、逻辑分析等方法,探讨在扩大内需背景下平台经济赋能体育消费升级的机制和困境,并提出优化路径。体育消费升级的价值:稳增长、促就业;促健康、惠民生;转方式、调结构。机制:提升消费能力,优化消费结构,革新消费方式,提高消费水平。困境:新型体育消费环境适配不足,新型基础设施建设短板凸显,数字体育市场监管保障机制缺位,体育产业有效供给不足问题突出。优化路径:优化环境适配,充分释放数字体育消费潜力;加快基础建设,深化体育消费场景虚实融合;加强新型监管,保障平台体育经济规范有序;贯彻创新驱动,提升体育产业供给有效性。

By using the methods of literature review and logical analysis,this paper discussed the mechanism and dilemma of sports consumption upgrading enabled by platform economy under the background of expanding domestic demand,and proposed corresponding optimization paths.Value of sports consumption upgrading:It stabilizes growth and promotes employment.It promotes health and benefits people.It changes the mode and adjusts the structure.Mechanism:It promotes the consumption power,optimizes the consumption structure,innovates the consumption mode and raises the consumption level.Dilemma:The new sports consumption environment is inadequate,the shortcomings of new infrastructure construction are prominent,the digital sports market supervision and security mechanism is absent,and the shortage of effective supply of the sports industry is prominent.Optimization path:We should optimize environmental adaptation to fully release the potential of digital sports consumption,speed up infrastructure construction to deepen the integration of virtual and real sports consumption scenes,strengthen the new type of supervision to ensure that the platform sports economy is standardized and orderly,and implement innovation driven approach to enhance the effectiveness of sports industry supply.