新媒体与传统媒体对图像传播影响的比较分析

Comparative Analysis of the Influence of New and Traditional Media on Image Communication

传统媒体与新媒体作为信息传播的两大主力军,在图像传播方面展现出截然不同的影响力。对新媒体与传统媒体在图像传播的影响展开问卷调研发现,与传统媒体相比较,用户使用新媒体的时间更长,频次更多。用户对新媒体的整体满意度显著高于传统媒体,新媒体在图像传播的速度、互动性及形式上的表现显著优于传统媒体,但在图像传播的深度与广度以及图像传播的影响力维度上二者的差异不显著。图像传播的速度、互动性、形式、深度与广度以及其影响力都与用户的满意度显著相关,为此提出优化新媒体的图像传播速度及互动性,创新图像传播的形式,强化传统媒体的深度,综合利用新媒体与传统媒体的优势等建议,为有效利用不同媒体平台进行图像传播提供参考,以满足更多用户的需求。

As the two main forces of information dissemination,traditional media and new media show completely different influences in image dissemination.The study conducts questionnaire survey on the influence of new and traditional media on image communication.It is found that,compared with traditional media,users use new media for a longer time and more frequently.Users’overall satisfaction with new media is significantly higher than that of traditional media.New media is significantly better than traditional media in image transmission speed,interaction and form of image transmission.But there is no significant difference between the two in the depth and breadth of image transmission and the influence dimension of image transmission.The speed,interactivity,form,depth,breadth and influence of image communication are all significantly related to user satisfaction.Therefore,it is suggested to optimize the speed and interactivity of image communication in new media,innovate the forms of image communication,strengthen the depth of traditional media,and comprehensively utilize the advantages of new and traditional media,so as to provide reference for the effective use of different media platforms for image communication,and meet the needs of more users.