云南省全域露营旅游发展路径研究——基于营地落地经验

Research on the Development Path of Global Camping Tourism in Yunnan Province-Based on Camping Industry Experience

户外露营产业大众化、常态化、高质量的新阶段来临。云南省作为旅游目的地大省,露营地与自驾游一直是云南省委、省政府积极鼓励引导培育发展的旅游新产品和新业态,露营为旅游发展提供了新机遇。2020年以来,露营旅游的加速“迭代”,持续更新,时代的进步对云南省露营旅游的认知度、参与度和生态理念等都提出了更高要求。本文从云南省露营旅游的发展基础出发,对云南省露营旅游发展现状进行综合分析。运用定性分析与定量分析相结合的方法,结合露营旅游产业的落地经验,以此为基础提出云南省全域露营旅游的发展路径,并对云南省13个州市提出了各州市露营旅游发展路径指引,以期助力露营乘势而上,使露营为代表的自然度假生活方式成为文旅发展的持续增长点。

A new stage of popularization,normalization,and high quality in the outdoor camping industry has arrived.As a major tourist destination province,Yunnan Province has always been actively encouraged and guided by the Yunnan Provincial Party Committee and Government to develop new tourism products and formats through camping and self-driving tours.Camping provides new opportunities for tourism development.Since 2020,the accelerated iteration and continuous updating of camping tourism have put forward higher requirements for the awareness,participation,and ecological concept of camping tourism in Yunnan Province.Starting from the development foundation of camping tourism in Yunnan Province,a comprehensive analysis is conducted on the current situation of camping tourism development in Yunnan Province.Using a combination of qualitative and quantitative analysis methods,and drawing on the experience of the camping tourism industry,this paper proposes a development path for the entire camping tourism industry in Yunnan Province.It also provides guidance for the development path of camping tourism in 13 provinces and cities in Yunnan Province.It aims to assist camping in taking advantage of the trend and make camping,as a representative natural vacation lifestyle,a sustained growth point for cultural and tourism development.