农户参与小微田园综合体意愿选择及影响因素研究--基于湖北省广水市4乡镇部分农户的调查研究

Farmers'Willingness to Participate in Small and Micro Pastoral Complex and Its Influencing Factors:Based on Some Farmers in 4 Towns of Guangshui City,Hubei Province

田园综合体是推进乡村振兴的有效载体,新时期实现精准助农,需基于小规模农业、瞄准小微农户个体,逐步实现小微田园综合体现代化。文章基于计划行为理论视角,采用Probit和Logit模型,构建农户参与小微田园综合体意愿分析框架,并对农户参与意愿进行测算。研究发现:农户参与小微田园综合体的整体意愿较高,且不同农户的参与意愿存在差异性;农户的行为态度、主观规范和知觉行为控制等变量显著影响农户的参与行为、参与程度。因此,新时期发展小微田园综合体,需着眼于农户参与方式和参与程度的动力机制建设,以助推小微田园综合体长期发展。

The pastoral complex is an effective carrier for promoting rural revitalization.In the new era,achieving precise as-sistance to agriculture requires targeted small-scale agriculture and individual small and micro farmers,gradually realizing the modernization of small and micro pastoral complex.This article is based on the perspective of planned behavior theory,using Probit and Logit models to construct an analysis framework for farmers'willingness to participate in small and micro pastoral complex,and calculate farmers'willingness.Research has found that farmers have a higher willingness to participate in small and micro pastoral complex,and there are differences among farmers'willingness.The variables of behavioral atti-tudes,subjective norms,and perceived behavior control of farmers significantly affect their participation behavior and level of participation.Therefore,in the new era,the development of small and micro pastoral complex should focus on the construc-tion of the driving mechanism for the farmers'participation mode and degree,in order to establish a long-term mechanism for the development of small and micro pastoral complex.