文旅融合与乡村振兴的耦合共生、现实困境及优化策略

The Coupling Symbiosis,Realistic Dilemma and Optimization Strategy of Cultural and Tourism Integration and Rural Revitalization

文章基于耦合理论和共生理论的双重视角,构建了文旅融合与乡村振兴的耦合共生理论模型,并采用案例分析的方法,剖析了文旅融合与乡村振兴的耦合共生现实情况。结果表明:文旅融合与乡村振兴的耦合共生体现在以目标耦合促价值共创、以场域耦合促设施共建、以功能耦合促风貌共塑三方面;文旅融合与乡村振兴的耦合共生存在着政策方案有待完善、基础设施有待提升、资源开发有待创新的现实困境。建议相关部门从做好顶层设计、加强基础建设、创新开发形式三方面入手,促进文旅融合与乡村振兴耦合共生的未来发展。

Based on the dual perspectives of coupling theory and symbiosis theory,this paper constructs a theoretical model of coupling symbiosis between cultural and tourism integration and rural revitalization.Using the method of case analysis,this paper analyzes the reality of coupling symbiosis between cultural and tourism integration and rural revitalization.The results show that the coupling symbiosis of cultural and tourism integration and rural revitalization promotes value co-creation by goal coupling,facility co-construction by field coupling,and style co-shaping by function coupling.The coupling symbiosis of cultural and tourism integration and rural revitalization has the realistic dilemma that policy plans need to be improved,infra⁃structure needs to be improved,and resource development needs to be innovated.It is suggested that relevant departments should start from the three aspects of doing a good job of top-level design,strengthening infrastructure construction,and inno⁃vating development forms to optimize the future development of the coupling symbiosis of cultural and tourism integration and rural revitalization.