后生产主义视角下乡村旅游发展新趋势与策略研究

Research on the New Trends and Strategies of Rural Tourism Development from the Perspective of Post-Productionism

随着我国经济的快速增长与人均收入的显著提高,公众对物质基础之上的精神和文化生活追求日益增强。这种需求转变催生了对乡村旅游的广泛关注和喜爱。在当前的经济社会发展背景下,步入后生产主义时期,迫切需要调整和优化乡村产业结构,充分利用各个产业的相对优势,在这一转型进程中,如何保持乡村旅游的竞争力成为了一个关键问题。从后生产主义的角度出发,探讨乡村旅游面临的新趋势,进而提出具体的转型策略,旨在为乡村旅游的持续发展提供理论和实践的参考。

With the rapid growth of China's economy and the significant increase in per capita income,the public's pursuit of spiritual and cultural life beyond material needs has been growing stronger.This shift in demand has led to widespread interest in and affection for rural tourism.Against the backdrop of current economic and social development,China's rural areas have entered a transition period marked by post-productivism,urgently requiring an adjustment and optimization of the rural industrial structure to fully leverage the comparative advantages of various industries.In this process,how to maintain the competitiveness of rural tourism has become a key issue.This paper aims to explore the new trends facing rural tourism from a post-productivist perspective and then propose specific transformation strategies,intended to provide theoretical and practical references for the sustainable development of rural tourism.