数字技术下安徽大别山地区红色旅游助力乡村振兴的新路径

A New Path of Red Tourism Assisting Rural Revitalization in the Dabie Mountains Region of Anhui Province Under Digital Technology

以安徽大别山革命老区为研究对象,在充分肯定红色旅游为安徽大别山地区脱贫攻坚和乡村振兴作出了突出贡献的同时,指出了在数字时代数字技术背景下红色旅游面临的新问题:①红色场馆建设的数字化程度有待提升;②红色场馆的外部空间有待数字化拓展;③数字化水平高的文创产品缺乏;④其他旅游产业数字化也有待升级;⑤红色旅游区的乡村数字化建设短板不少。最后,提出了在数字技术下安徽大别山地区红色旅游再发展的新路径。

This article takes the revolutionary old area of the Dabie Mountains in Anhui Province as the research object.While fully affirming the outstanding contribution of red tourism to poverty alleviation and rural revitalization in the Dabie Mountains region of Anhui Province,it points out the new problems faced by red tourism in the context of digital technology in the digital era:①the digitalization level of red venue construction needs to be improved;②The external space of the red venue needs to be digitized and expanded;③Lack of cultural and creative products with high levels of digitization;④The digitization of other tourism industries also needs to be upgraded;⑤There are many shortcom⁃ings in the digital construction of rural areas in red tourism areas.Finally,several new paths for the redevelopment of red tourism in the Dabie Mountains region of Anhui Province under digital technology are proposed.