新时代中国舆论学自主知识体系建设:议题及思路——第七届中国舆论学论坛综述

The Construction of Independent Knowledge System of Chinese Public Opinion Discipline in the New Era:Issues and Ideas——Summary of the 7th China Public Opinion Forum

智能技术的迅猛发展不仅为舆论学研究开辟了新的疆域版图,引领研究者们探索未知领域,更带来了全新的研究范式与理论贡献,推动着舆论学领域的创新与发展。在此背景下,舆论学研究亟待建设具有中国特色的自主知识体系,提升我国在国际舆论场的话语权和影响力。2023年12月16日,第七届中国舆论学论坛在重庆大学新闻学院召开,来自国内近30所高校的学者与业界专家齐聚一堂,旨在总结和推动中国舆论学研究在理论和实践层面的探索和创新。本届论坛关注舆论学的自主体系建设与本土理论创新,智能传播、数字化生活与公共舆论,国际传播与公共舆论,新时代的舆论引导与社会治理等研究,形成跨学科、跨平台、不同方法的多元议题,为舆论学研究与本土知识体系建构提供了未来发展路径。

The rapid development of intelligent technology not only opens up new territories for the study of public opinion and leads researchers to explore unknown fields,but also brings new research paradigms and theoretical contributions,promoting the innovation and development of the field of public opinion.In this context,it is urgent for opinion studies to build an independent knowledge system with Chinese characteristics,so as to enhance China’s discourse power and influence in the international public opinion arena.On December 16,2023,the Seventh Chinese Association for Public Opinion Research Annual Forum was successfully held.This forum was held at the School of Journalism of Chongqing University,where scholars from nearly 30 universities and industry experts gathered to summarize and promote the exploration and innovation of China’s public opinion research at the theoretical and practical levels.This forum focuses on the construction of the independent system and local theoretical innovation of public opinion,such as intelligent communication,digital life and public opinion,international communication and public opinion,public opinion guidance and social governance in the new era,etc.The forum has formed a multitude of interdisciplinary,cross-platform,and methodological issues,providing a path for the future development of public opinion research and the construction of a local knowledge system.