信任评价与信任排序:矛盾性健康信息如何影响社交媒体用户

Research on the Impact of Paradoxical Health Information on Social Media Users

探索矛盾性健康信息对社交媒体用户的影响,对重大公共卫生事件中的健康危机应对具有积极意义。本研究以扎根理论为研究方法,从情绪、认知和行动三方面入手,总结全球大流行疫情中矛盾性健康信息的特点以及矛盾性健康信息影响下社交媒体用户的反应。研究发现,信息疫情背景下的矛盾性健康信息具有数量多、碎片化、差异大、真假难辨、定制化的特点。用户会基于不同认知判定标准,对不同信息源的可信度进行排序,并在信息处理和综合评估后决定疫情应对策略。

Exploring the impact of paradoxical health information on social media users has positive implications for health crisis response in major public health events.This study uses grounded theory as the research method,and starts from three aspects:emotion,cognition and action,to summarize the characteristics of paradoxical health information in global pandemic and the reactions of social media users under the influence of paradoxical health information.It is found that the paradoxical health information in the infodemic is characterized by high quantity,fragmentation,large differences,difficulty in distinguishing true from false,and customization.Users rank the credibility of different information sources based on different cognitive judgment criteria and decide on epidemic response strategies after information processing and comprehensive evaluation.