AIGC技术在视觉传达设计行业中的影响与发展策略探究

The Influence and Development Strategy of AIGC Technology in Visual Communication Design Industry

随着人工智能技术的快速发展,生成式人工智能(AIGC)引领了从机器学习到智能创造的生产力变革,彻底颠覆了人类创意工作的现有模式,已成为当今创意产业发展的重要趋势。相比传统的设计方式,AIGC技术具有创新性、高效性、自动化三大优势,对AICG技术的深入研究,将有助于开拓视觉传达设计的新路径,优化行业发展策略。因此,本文基于SWOT分析法,从技术发展的角度系统梳理了AIGC的发展现状和应用场景;并通过深入分析AIGC技术在Midjourney、Stable Diffusion、DALL-E等软件中的具体应用,阐明了AIGC技术在提升视觉传达的设计效率和创意质量等方面的优势。同时,深入探讨AIGC技术在视觉传达设计过程中所面临的问题和挑战,提出实现AIGC人机交互协同合作、加强AIGC技术与人类情感的共鸣、增强AIGC技术跨领域合作的优化发展方向和策略,以促进AIGC技术与视觉设计的有效融合、推动未来行业的高质量发展。

With the rapid development of artificial intelligence technology,generative artificial intelligence(AIGC)has led the productivity transformation from machine learning to intelligent creation,completely overturned the existing mode of human creative work,and has become an important trend in the development of today's creative industries.Compared with traditional design methods,AIGC technology has three major advantages:innovation,efficiency,and automation.In-depth research on AIGC technology will help explore new paths and possibilities for visual communication design and optimize industry development strategies.Therefore,based on the SWOT analysis method,this article systematically sorts out the current development status and application scenarios of AIGC from the perspective of technological development.Through in-depth analysis of the specific applications of AIGC technology in software such as Midjourney,Stable Diffusion,and DALL-E,it clarifies the advantages of AIGC technology in improving the design efficiency and creative quality of visual communication.At the same time,it deeply explores the problems and challenges faced by AIGC technology in the process of visual communication design,and proposes optimized development directions and strategies for achieving AIGC human-computer interaction and collaboration,strengthening the resonance of AIGC technology with human emotions,and enhancing cross-field cooperation of AIGC technology,in order to promote the effective integration of AIGC technology and visual design and promote high-quality development of the industry in the future.