会展经济赋能区域合作的机制与路径分析--以海峡两岸“农订会”为例

Analysis on the Mechanism and Path of Regional Cooperation Enabled by the Exhibition Economy−A Case Study of the Cross-Strait“Agricultural Products Purchasing and Ordering Conference”

【目的/意义】探索会展经济赋能区域合作深层次、长持久、高水平发展的优化路径,为完善构建新时代会展经济与区域合作之间的互动机制体系提供理论参考,以期实现两者的协调发展。【方法/过程】基于双向互动视角,运用实地调研、比较分析等方法,针对海峡两岸“农订会”这一闽台合作典型案例,分析会展经济与区域合作发展的互动机制,归纳第16届海峡两岸“农订会”的运营模式及实践成效,总结当前闽台合作及广义区域合作的发展瓶颈与现实难题,并提出相应的发展路径。【结果/结论】结果显示,会展经济与区域合作之间存在着良好的双向互动关系,两岸“农订会”取得了一定的成效,但还存在广度与深度之间难以平衡、缺乏科技创新的有效推动、区域内要素市场难以形成的问题,据此从“多元化”“融合化”“数字化”3个方面提出建设中国会展经济体系的路径,以更好地发挥出会展经济赋能区域合作的优势效应。

【Objective/Meaning】By exploring on the optimization path of deep-rooted,long-lasting and high-level development of the regional cooperation enabled by the exhibition economy,it would provide a theoretical reference for improving the interactive mechanism system between the exhibition economy and regional cooperation in the new era,so as to realize the coordinated development of the two.【Methods/Procedures】Based on the perspective of two-way interaction,by using the methods of field investigation and comparative analysis,in view of the Cross-Strait“Agricultural Products Purchasing and Ordering Conference”,the typical case of cooperation between Fujian and Taiwan,the interactive mechanism between the exhibition economy and the regional cooperation and development was analyzed,the operation mode and practical effect of the 16th Cross-Strait“Agricultural Products Purchasing and Ordering Conference”were induced,and then the current development bottlenecks and practical problems of the cooperation between Fujian and Taiwan and the generalized regional cooperation were summarized.Last,the corresponding development paths were put forward.【Results/Conclusions】The results showed that:there was a good two-way interactive relationship between the exhibition economy and regional cooperation,and the“Agricultural Products Purchasing and Ordering Conference”between Fujian and Taiwan has achieved certain results,but there were still some problems,such as the difficulty in balancing the width and depth,the lack of effective promotion of scientific and technological innovation,and the difficulty in forming the factor market within the region.Based on this,the paths for building the system of exhibition economy in China were put forward from the three aspects of“diversification”,“integration”and“digitization”,so as to better play the advantage effect of regional cooperation enabled by the exhibition economy.