基于新区域主义理论的粤台旅游协同发展探析

Analysis on the Synergetic Development of Tourism Between Guangdong and Taiwan Based on New Regionalism Theory

【目的/意义】在全球化进程加速的时代背景下,区域间经济互动的深化使得区域协同发展逐渐成为推动经济增长的关键驱动力之一。在瞬息万变的国际政治经济环境中,粤台两地在旅游领域的协同发展不仅具有显著的经济效益,更是增进彼此文化和情感纽带的战略举措。【方法/过程】依据新区域主义的核心理念,梳理粤台两地旅游协同发展的历史脉络与现有格局,剖析存在的困境,探寻在新区域主义框架内推进双方旅游协同发展的具体策略。【结果/结论】研究表明,粤台两地旅游产品存在着较强的差异互补关系,两地间交通便捷,两地文化交流紧密,经济合作根基深厚,旅游政策环境也在波动中逐渐恢复正常。但粤台旅游协同发展依然面临着政治因素和两岸关系的复杂性、舆论影响和民众间不信任感加深、规章和监管的差异、旅游市场重叠等挑战和障碍。为进一步推动粤台旅游协同发展,需积极探索政策引导与机制创新,完善资源整合与产品创新,重视市场开拓与品牌营销,加强基础设施与新技术应用。

【Objective/Meaning】Under the background of accelerating the process of globalization,the deepening of economic interactions among the regions has made the regional coordinated development gradually become one of the key driving forces to promote the economic growth.In the rapidly changing international political and economic environment,the synergistic development in the field of tourism between Guangdong and Taiwan not only had significant economic benefits,but also served as a strategic measure to strengthen cultural ties and emotional bonds between the two areas.【Methods/Procedures】Based on the core concept of new regionalism,the historical context and existing pattern of the coordinated development of tourism between Guangdong and Taiwan were reviewed.Then,the existing difficulties were analyzed.Last,the specific strategies for promoting the coordinated development of tourism between the two areas within the framework of new regionalism were explored.【Results/Conclusions】The research showed that there was a strong difference-complementary relationship between the tourism products in Guangdong and Taiwan.The traffic between the two places was convenient,the cultural exchanges between the two places were close,the economic cooperation was deeply rooted,and the tourism policy environment was gradually returning to normal in fluctuation.However,the coordinated development of tourism between Guangdong and Taiwan still faced some challenges and obstacles such as the complexity of political factors and cross-strait relations,the influence of public opinion and the deepening of distrust among the people,the differences in laws and regulations,and the overlap of tourism markets.In order to further promote the coordinated development of tourism between Guangdong and Taiwan,it was necessary to actively explore the policy guidance and mechanism innovation,improve the resource integration and product innovation,attach importance to the market development and brand marketing,and strengthen the infrastructure and the application of new technologies.