数字化赋能农民画的活态传承方式研究

Research on the Live Inheritance Mode of Digitally-empowered Farmers’Paintings

随着数字技术的辅助功用在艺术创作与传播过程中占比的增大,利用数字化技术赋能农民画的传承与传播,能有效地帮助农民画获得更广阔的发展空间及提升艺术价值,使农民画在思维创新、创作方式、产业衍生等方面适应新的阅读习惯与传播语境。将数字化与传统创作相结合、建立数字档案、与其他产业融合,能够助力农民画产业重新定位,借助数字技术,让农民画实现活态传承。

With the increasing proportion of auxiliary functions of digital technology in the process of artistic creation and dissemination,empowering the inheritance and dissemination of rural paintings through digital technology can effectively help rural paintings gain broader development space and higher artistic value,enabling them to adapt to new reading habits and dissemination contexts in terms of innovative thinking,creative methods,and industrial derivatives.By combining digitalization with traditional creation,establishing digital archives,and integrating with other industries,we aim to help reposition the rural painting industry and use digital technology to enable the active inheritance of rural paintings.