论新质生产力视角下体育产业的数字化转型

Research on Digital Transformation of Sports Industry from the Perspective of New Quality Productive Forces

运用文献资料法、专家访谈法等研究方法,以新质生产力的视角探讨体育产业在数字化转型中的关键问题与选择路径。针对体育产业数字化转型的关键问题:体育产业结构不均衡,供给端与需求端难以精准匹配;缺乏配套性制度保障,外部治理环境系统有待完善;数据协同机制不完善,专业程度不足整体效能低下;自主创新能力不够强,对传统路径和模式过度依赖。提出了以下解决策略:优化服务体系,提升产品供给侧结构性改革;完善政策法规,打造健全的制度环境;建立协同机制,增强产业发展的效益;促进技术创新,激发体育产业新动能。

Using research methods such as literature review and expert interviews,this paper explores the key issues and selection paths of the sports industry in digital transformation from the perspective of new quality productivity.Key issues related to the digital transformation of the sports industry include:imbalanced structure of the sports industry,difficulty in accurately matching supply and demand;Lack of supporting institutional guarantees,and the external governance environment system needs to be improved;the data collaboration mechanism is incomplete,the level of expertise is insufficient,and the overall efficiency is low;insufficient independent innovation capability and excessive reliance on traditional paths and models.The following solutions have been proposed:optimizing the service system and enhancing product supply side reform;improving policies and regulations,and creating a sound institutional environment;establishing a collaborative mechanism to enhance the efficiency of industrial development;promoting technological innovation and unleashing new momentum in the sports industry.