摘要
为加速高校学报传统出版与数字出版的融合发展,利用微信传播力指数(WCI)分析法对高校学报微信公众号进行定量研究,深入挖掘发文数、总阅读数、头条阅读数、总点赞数、平均阅读数、总在看数、热门文章、文章推送时间等因素对传播效果的影响,进而从科学统筹规划、优化学报内容、提高服务意识等方面提出优化策略,旨在加速实现传统出版与数字出版的有效融合。
In order to accelerate the integrative development of traditional publishing and digital publishing of university academic journals,the WeChat official accounts of university academic journals were studied with Wechat communication index(WCI)analysis to explore quantitatively how communication impacts were influenced by the number of posts,total views,headline views,total likes,average views,total while-reading,popular posts,time to post and other factors.It was proposed that the effective integration of traditional publishing and digital publishing be accelerated through optimization strategies of overall scientific planning,optimizing journal content and improving service awareness.
作者
李宝川
雷文温
李活瓞
LI Baochuan;LEI Wenwen;LI Huodie(School of New Materials and Shoes&Clothing Engineering,Liming Vocational University,Quanzhou 362000,China;Moral Education Office,Fujian Anxi Overseas Chinese Vocational Technical School,Quanzhou 362400,China)
出处
《黎明职业大学学报》
2024年第2期79-86,共8页
Journal of LiMing Vocational University
基金
黎明职业大学校级一般课题(LR202309)。
关键词
高校学报
微信公众号
微信传播力指数(WCI)
定量研究
统筹规划
university academic journals
WeChat official accounts
Wechat communication index(WCI)
quantitative studies
overall planning
