模糊前端创业拼凑活动、企业社会责任与新产品开发绩效影响关系——基于资源基础观的视角

Investigating the Relationships between Fuzzy Front-end Entrepreneurial Bricolage Activities,Corporate Social Responsibility and Startups’New Product Development Performance:From a Resource-based View

制造业模糊前端创新是中西方学界关注的前沿领域。与此同时,在制造业创新的实践方面,党的二十大报告也将民营制造业企业的创新发展作为我国实现社会主义现代化的重要手段之一。因此,如何利用模糊前端创新提升制造业创业企业总体创新绩效就成了学界和产业界在今后一段时期内的重要目标。基于此,本文探求了模糊前端创业拼凑活动,企业社会责任和制造业创业企业新产品开发绩效在资源基础观视角下的影响关系。以357家制造业创业企业作为样本进行实证检验,研究发现:(1)模糊前端创业拼凑活动对新产品开发绩效具有显著正向影响;(2)模糊前端创业拼凑活动对企业社会责任具有显著正向影响;(3)企业社会责任对新产品开发绩效具有显著正向影响;(4)企业社会责任在模糊前端创业拼凑活动与新产品开发绩效的影响关系中具有中介作用。研究结论对于制造业创业企业的模糊前端创新以及未来发展方向具有指导意义。

Fuzzy front-end(FFE) is the research frontier of management studies in both domestic and international academia.On the other hand,in the industrial ciecles,the CCP's 20th report also addresses the importance of manufacturing startups in determining China's future development.Therefore,how to utilize FFE innovation to increase manufacturing startups' performance becomes a crucial goal of both academic researches and industrial practices.The relationships between FFE entrepreneurial bricolage activities,corporate social responsibility(CSR) and NPD performance by adopting a resource based view was studied.It surveyed 357 manufacturing startups and the empirical results from the data sample of manufacturing startups show that FFE entrepreneurial bricolage activities have positive and significant impacts on NPD Performance.FFE entrepreneurial bricolage activities also have positive and significant impacts on startups' CSR engagement.CSR engagement has positive and significant impacts on startups' NPD performance.CSR also plays a mediating role between FFE entrepreneurial bricolage activities and NPD performance.The research results triggered the future direction of FFE innovation research and practice.