食品品质属性的消费偏好和支付意愿研究进展

Research progress on consumption preference and willingness to pay for food quality attributes

深入探究食品品质属性及其消费偏好和支付意愿对于提高消费者购买、辅助生产者决策具有重要意义,但目前针对食品品质属性及其消费者偏好和支付意愿之间的研究尚且不足。文章从食品品质属性分类、食品消费偏好和支付意愿、选择实验法及其在食品消费偏好和支付意愿应用中的研究3个部分对相关文献进行梳理与回顾。综述结果指出,研究食品品质属性偏好具有重要现实价值。下一步可从消费者和政策层面细化不同食品品质属性,然后根据各地区的市场需求情况,深入挖掘不同消费者的偏好特征。

It is of great significance to deeply explore food quality attribute and their consumption preference and payment willingness to improve consumers purchase and assist producers decision-making,but the current research on food quality attribute and consumer preference and payment willingness is still insufficient.This paper summarizes and reviews the relevant literature from three parts:food quality attribute classification,food consumption preference and willingness to pay,choice experimental method and its application in food consumption preference and willingness to pay.The results points out that the study of food quality attribute preference has important practical value.In the next step,different food quality attributes can be refined from the level of consumers and policies,according to the market demand of different regions,the preference characteristics of different consumers can be deeply explored.