数据主导逻辑驱动传统行业打造新质生产力的过程机制研究

Research on the process mechanism of creating new quality productivity in traditional industries driven by data-dominant logic

高质量发展背景下,诸多传统行业都亟待通过数实融合打造新质生产力以推动旧有增长方式的转型升级。当前研究多为宏观层面的理论推演,较少从微观层面揭示如何在数实融合背景下跨越从传统生产力到新质生产力的跃迁鸿沟。本研究围绕鸭嘴兽物流科技平台展开了嵌入式单案例研究,探讨了其在运力供给端和需求端同步颠覆传统集装箱陆运模式,以实现传统生产力更新的微观过程机制。研究发现:(1)传统行业供需端协同转型升级以颠覆旧有增长模式,呈现出“数字技术采纳-数据主导逻辑-传统生产力更新”的动态演进过程;(2)针对传统行业供需端发展瓶颈,在通用性数字技术嵌入和专属性数字技术研发双重维度下进行数字技术采纳,是促进传统生产力向新质生产力迈进的刺激因素与触发器;(3)数据驱动下的流程再造与功能联动共同构成的数据主导逻辑,则是推动企业从战略认知层面形成数据流和业务流有机联动的使能器。研究结论为传统行业突破传统增长瓶颈与发展痼疾提供了“供-需”互促的新质生产力发展思路参考。

In the context of high-quality development,many traditional industries urgently need to create new quality productivity through integration of digital and real economy to promote the upgrading of quality and efficiency.However,current research mostly focuses on the theoretical deductions at the macro level,with little emphasis on revealing how companies can overcome the gap from traditional productivity to new quality productivity in the context of new technologies.To address this,this study conducted an embedded single-case study centered around the Duckbill Technology Platform,exploring its micro mechanisms in disrupting traditional containerized land transportation models simultaneously on the supply and demand sides to build new quality productivity.The study found that:(1)in the supply and demand sides of traditional industries,the process model of"digital technology adoption-data dominant logic-traditional productivity renewal"was established through collaborative efforts to overturn old growth patterns.(2)To address the development bottlenecks of traditional industries′supply and demand sides,adopting digital technology under the dual dimensions of general digital technology embedding and exclusive digital technology research and development,served as a stimulating factor and trigger for promoting the transition from traditional to new quality productivity.(3)Data-driven process reengineering and functional realignment together constituted a data dominant logic,which acted as an enabler for enterprises to form an organic linkage between data flow and business flow from a strategic cognition level.The research findings will provide reference for the construction of new quality productivity in traditional industries by promoting mutual promotion of"supply-demand"sides to break through traditional growth bottlenecks and development maladies.