农户数字金融使用决策存在邻里效应吗

Is there a Neighborhood Effect in Rural Households'Decision-Making on Digital Finance Use?

农村居民数字金融使用率较低、使用广度和使用深度不足、使用质量不高是制约数字金融在农村地区发展的因素。本文研究利用2013年、2015年、2017年和2019年四期中国家庭金融调查数据,通过面板Logit模型、面板负二项回归模型、双向固定效应模型和工具变量法识别农户数字金融使用决策的邻里效应。研究结果表明:邻里数字金融使用率对农户数字金融使用决策产生显著的正向影响。在邻里效应的示范和带动下,农户数字金融使用率、数字金融使用广度和数字金融使用深度均得到显著提升;邻里效应通过消弭农户知识型数字鸿沟和使用型数字鸿沟、改变农户风险态度两条途径影响其数字金融使用决策。异质性分析发现,邻里效应会因“领头羊”群体得到强化,且在中部地区和西部地区表现更突出。相较于对数字信贷产品使用决策的影响,邻里效应对农户数字支付和数字理财产品使用决策的影响更明显;政策宣传与邻里效应在促进农户使用数字金融的过程中存在交互效应,二者为替代关系。

The low utilization rate,insufficient breadth and depth of use,and low quality of use by rural residents are the difficulties that hinder the further development of digital finance in rural areas.How to promote the scientific use of digital finance by rural residents is an urgent problem to be solved.The study uses four rounds of China Household Finance Survey(CHFS)data from 2013 to 2019,and adopts Panel Logit,panel negative binomial regression,two-way fixed effects model,and instrumental variable method to identify the existence of neighborhood effects in the decision-making of rural households using digital finance.We find that the utilization rate of neighborhood digital finance has a significant and positive impact on the decision-making of rural households on digital finance use.Under the demonstration and driving force of neighborhood effect,the breadth and depth of rural households in digital finance use are significantly improved.The neighborhood effect affects the digital finance use decisions of rural households through two ways:alleviating the knowledge and usage digital divide,and changing their risk attitude.Heterogeneity analysis shows that the neighborhood effect is strengthened by the"leader"group,and is more prominent in the central and westem regions.Compared to the impact on the decision of farmers to use digital credit products,the neighborhood effect has a stronger impact on the decision of farmers to use digital payments and digital financial products.There is an interactive effect between policy promotion and neighborhood effect in promoting the use of digital finance by farmers,and the relationship betweenthetwo is substitutive.