我国企业打造新质生产力的三条美学路径——基于案例的一种微观分析

Three Aesthetic Paths for Chinese Enterprises to Build New Quality Productive Forces:A Case Study Based on Micro Analysis

我国发展新质生产力主要有两种路径:一种是培育壮大新兴产业,布局建设未来产业;另一种是改造提升传统产业,加快传统产业转型升级。艺术学家和文化学者研究新质生产力时遵循的是后一种路径。这种路径的核心是把文化尤其是艺术和设计元素等作为重要的生产要素,与其他生产要素如科技、工艺、资金等相融合,形成新质生产力。基于产品美学、营销美学和生态美学,从案例分析的微观视角,可形成我国企业打造新质生产力的三条美学路径。

There are mainly two ways to develop new quality productive forces in China:one is to cultivate and strengthen emerging industries,and layout and construct future industries.Another way is to transform and enhance traditional industries,while accelerating their transformation and upgrading.Artists and cultural scholars,when studying new quality productive forces,usually follow the latter way which regards culture,especially art and design elements as important production factors.These factors,by integrating with other production factors such as technology,craftsmanship,and capital,form new quality productive forces.By using the micro perspective of case study,the paper concludes that with the bases of product aesthetics,marketing aesthetics,and ecological aesthetics,three aesthetic paths can be formed for Chinese enterprises to cultivate new quality productive forces.