从“游”到“民”:DNA数字游民公社的组织力量与乡村嵌入

From"Nomad"to"Community":Organizational Power and Rural Embeddedness in DNA Digital Nomad Community

在数字技术全方位赋能社会形态演变的浪潮中,数字游民群体横空出世,形成了“互联网人才散落乡村”的奇妙景观。通过对16位数字游民及4位利益相关者的深度访谈,本研究着力分析了DNA数字游民公社的群体行动模式与再组织力量构成,发现其在“承诺-工具-协议”的框架视域下形成了新集体主义的行动模式。该模式虽能系统性地调和群体内部多元个体共存,却无法直接凝聚个体意志,将其转化为群体对外行动力,呈现出群体能动性不足的“困境”。而此时,新集体主义框架下“再组织”实践正尝试以情感动员与群体性支持催生组织吸引力,进而弥补行动力不足的缺憾。但事实证明,数字游民受限于社会资源的集中式分布与社会生存的不确定性,在群体内部的本体性支持与社会大环境下的隐性焦虑中徘徊衡量,在嵌入数字乡村建设的实践中陷入困境。通过探究该组织的群体行动模式、组织行动力及其在地实践的现实困境,或将为其它地区的数字乡村建设提供参考路径,助力数字乡村建设的深层优化。

In the wave of social evolution driven by digital technology,the digital nomad community has emerged,creating a remarkable landscape of"Internet talents scattered in the countryside."Through in-depth interviews with 16 digital nomads and 4 stakeholders,this study analyzes the group action mode and re-organization power composition of the DNA Digital Nomad Commune.It finds that a new collectivist action mode has formed under the framework of"promisetool-agreement."While this model can systematically reconcile the coexistence of multiple individuals within the group,it struggles to unite individual wills into cohesive external group action,presenting a"dilemma"of insufficient group mobility.In response,the practice of"re-organization"under new collectivism aims to compensate for this lack of mobility by generating organizational attraction through emotional mobilization and group support.However,digital nomads,constrained by the centralized distribution of social resources and the uncertainty of social survival,find themselves caught between the group's ontological support and implicit anxiety from the broader social environment.This predicament hampers their integration into the practice of digital village construction.By exploring the group's action mode,organizational power,and the realistic dilemmas of its local practice,this study provides reference paths for digital village construction in other regions and aids in the deep optimization of such efforts.