从全国国民阅读调查数据看阅读数字化与智能化发展趋势

Digitalized and Intelligentized Development Trend of Reading:Based on National Reading Survey Data

文章通过对二十余年来国民阅读调查数据分析发现,以手机移动阅读为主体的数字阅读迅速发展,对纸质书报刊阅读产生了强烈的冲击。数字化时代,阅读越来越成为以满足人们精神需求和社会化链接为特征的活动,人工智能、量化自我和脑机接口等技术在改变阅读的同时,也在改变人自身。面向未来,出版业和阅读行业需要基于阅读特点变化趋势,持续深化对阅读的认知和理解,创新阅读服务模式,更好地迎接时代的挑战与机遇。

Through the analysis of national reading survey data in more than 20 years,the article finds that the rapid development of digital reading with mobile phone as the main carrier has a strong impact on the reading of printed books and newspapers.In the digital age,reading has increasingly become an activity characterized by satisfying people's spiritual needs and social links.Artificial intelligence,quantified self and brain-computer interface technologies are changing people as well as reading.Facing the future,the publishing industry and the reading industry need to continue to deepen their cognition and understanding of reading based on the changing trend of reading characteristics,innovate reading service models,and better meet the challenges and opportunities of our times.