非理性何以“可见”:交往革命的心理转向与日常现实的媒介再造

"The Appearance"of Irrational Logic:The Psychological Turn of Communication Revolution and the Media Re-Engineering of Daily Life

在传统媒体时代,人类社会整体上处于机构化运行状态,理性逻辑规制着各种元素的出场、组合调配与再生产,欲望、情感以及信念等非理性因素在传播实践中被迫“让渡”。互联网和社交媒体通过对日常生活的全方位沉降以及赋权/赋能的重要机制,激活了无穷无尽的个体和社会要素,创设出一种新的社会交往场景,人们更重视使用媒介时的情感体验和感性互动。趣缘链接和关系认同的内在装置,使社交媒体的空间生产从一开始便铺展于非理性逻辑,感性作为人的本质力量和存在方式越发可见。这一现象,既明证了交往革命牵引于社会化媒体的属性偏好,也宣告了理性主义哲学在奔波千年之后必须重新回到存在本身,观照人的非理性和感性实践。基于此,文章结合媒介学相关知识,围绕交往革命的心理转向及其生成机制展开论述。

In the age of traditional media,human society as a whole is in a state of institutionalized operation.Rational logic regulates the appearance,combination,allocation and reproduction of various elements.Irrational factors such as desire,emotion and belief are forced to"transfer"in the communication.Through the all-dimensional sedimentation and the important empowering of daily life,the Internet and social media are increasingly creating a new social psychological scene/cyberspace,in which people pay more attention to the emotional experience and emotional interaction when using media.The intrinsic device of interest link and relationship identity,pushes the social media's production of space into irrational logic from the very beginning.The sensation,as our humankind's essential power and way of being,is formally presented and visible.The fact not only clearly proves that the communication revolution is driven by social media's preference,but also declares that rational philosophy must return to existence itself after traveling for thousands of years and observe the perceptual practice of human beings.Based on this,this paper,combined with relevant knowledge from mediology,demonstrates the psychological turn of communication revolution and its generating mechanism.