旅游活动类型对游客心理恢复的差异化影响研究

Study on the differentiated impacts of tourism activity type on tourists′psychological recovery

健康是人类永恒不变的追求。通过旅游活动来满足对愉悦体验的追求和实现身心恢复已成为一种趋势,但鲜有研究探讨旅游活动类型对游客心理恢复的影响差异,相应的作用机制尚不清楚。以SOR理论和社会助长理论为基础,构建旅游活动类型对游客心理恢复的差异化影响的概念模型,并检验情感(唤醒、愉悦)的中介作用以及旅游同伴性别结构的调节作用,最后设计了两个情景实验对上述研究假设进行检验。结果表明:①挑战型(vs.放松型)旅游活动对唤醒的积极影响更显著;放松型(vs.挑战型)旅游活动对愉悦和心理恢复的积极影响更显著;②愉悦介导了旅游活动类型对心理恢复的差异性影响,唤醒的中介作用不显著;③旅游同伴性别结构在旅游活动类型对唤醒、愉悦和心理恢复的差异影响中的调节作用不显著。

Health is the perpetual pursuit of human beings.It has become a trend to fulfill tourists′quest of pleasure experiences and achieve physical and psychological recovery through traveling.However,limited studies explored the differential effects of tourism activities on tourists′psychological recovery.Plus,related mechanisms are still unclear.Based on the Stimulus-Organism-Response Theory and the Social Facilitation Theory,this study constructed a conceptual model which elucidated the differentiated impacts of tourism activity type on tourists′psychological recovery,and examined the mediating role of emotions(arousal and pleasure)and the moderating role of travel companions′gender.Two scenario-based experiments were designed to test the above research hypotheses.The findings were as follows:①Challenging(vs.relaxing)tourism activities had a more significant positive effect on arousal,while relaxing(vs.challenging)tourism activities had a more significant positive effect on pleasure and psychological recovery.②Pleasure mediated the differential effects of tourism activity type on psychological recovery,while the mediating role of arousal was not significant.③The moderating role of travel companions′gender structure was no significant.