中部地区典型县域体育文化与旅游发展的耦合协调研究——以湖南省长沙县为例

Research on the Coupling and Coordination of Sports Culture and Tourism Development in Typical Counties in the Central Region-Taking Changsha County of Hunan Province As an Example

本文以中部地区经济基础较强的湖南省长沙县为例,通过构建县域体育文化产业与旅游产业耦合发展评价体系,并根据熵权法、耦合协调度模型等研究方法对2014—2022年长沙县体育文化产业与旅游产业耦合发展水平进行综合评价。结果显示:(1)长沙县体育文化产业与旅游产业发展水平基本上呈上升态势,但具有明显的波动性和阶段性;(2)长沙县体育文化产业与旅游耦合协调水平逐年上升,但与优质协调仍存在一定的差距;(3)依据构建的乡镇体旅融合发展水平评价体系来检测其发展水平,在今后长沙县应重视两大产业,实现体旅产业融合,从创新发展乡村体旅IP、继续增大政府扶持力度、应用新型技术等方面,促进两大产业协调发展。

Taking Changsha county,Hunan Province,which has a strong economic foundation in the central region,as an example,this paper constructs an evaluation system for the coupling development of sports and cultural industry and tourism industry at the county level,and comprehensively evaluates the coupling development level of sports and cultural industry and tourism industry in Changsha county from 2014 to 2022 according to the entropy weight method and coupling coordination degree model.The results show that:(1)The development level of sports and cultural industry and tourism industry in Changsha county is basically on the rise,but it has obvious fluctuations and stages;(2)The level of coupling and coordination between sports and cultural industry and tourism in Changsha county is increasing year by year,but there is still a certain gap with high-quality coordination.(3)According to the evaluation system of the integrated development level of township sports and tourism to test the development level,in the future,Changsha county should pay attention to the integration of the two major industries,and promote the coordinated development of the two major industries from the aspects of innovative development of rural sports and tourism IP,continue to increase government support,and apply new technologies.