旅游开发视角下苏州古村水资源利用研究

On the Utilization of Water Resources in SuzhouAncient Villages from the Perspective of Tourism Development

水作为一种独特的自然资源,又蕴含浓厚的文化意义,在苏州古村旅游中扮演着核心角色,发挥着特殊的旅游价值与媒介作用。基于高频词分析、问卷调查及理论模型构建等研究方法,从旅游开发视角,探究游客、居民及从业者对苏州古村水资源保护与旅游开发的感知和体验,结果表明:(1)游客对水乡旅游有较大期待,认为古村在旅游项目开发、文旅融合等方面存在改进空间。(2)居民与水之间关系牢不可破,产生了浓厚的情感共鸣,着重关注水的生态价值。(3)从业者对水和旅游的态度与居民相比存在差异,更加关注水的经济价值与文化价值。(4)水作为一种纽带,串联着游客、居民及从业者,三者通过水相互作用、联系。最后,从旅游开发与环境保护、水乡宣传与文化挖掘以及政府政策与景区管理等方面提出改善古村水资源利用与旅游开发的建议。

As a unique natural resource with strong cultural significance,water is extremely important to Suzhou's ancient village tourism.It possesses distinctive tourism value and serves as an effective conduit.Based on the research methods of high-frequency word analysis,questionnaire survey and theoretical model construction,and from the perspective of tourism development,this article explores the perception and experience of tourists,residents and practitioners on water resources protection and tourism development of Suzhou ancient villages.The results show that:(1)Tourists have greater expectations for water-based tourism,and believe that there is room for improvement in ancient villages in terms of the development of tourism project and the integration of culture and tourism.(2)Residents have an unbreakable relationship with water,producing a strong emotional resonance and focusing on the ecological value of water.(3)Practitioners attitudes towards water and tourism differ from those of residents,and they pay more attention to the economic and cultural values of water.(4)Water serves as a link between tourists,residents and practitioners,and the three interact and connect with each other through water.Finally,suggestions for improving the utilization of water resources and tourism development in ancient villages are put forward from the aspects of tourism development and environmental protection,publicity and cultural excavation in water villages,as well as government policies and scenic spot management.