青岛故事融入国际话语体系的困境及优化策略

Dilemma and Optimization Strategy of Integrating the Qingdao Story into International Discourse System

讲好“青岛故事”,融入国际话语体系,是提升青岛国际形象,彰显青岛国际地位的重要实践方式。基于国外NOW英语新闻语料库和国内主流英文媒体对于“青岛故事”的报道语料,对比外媒“他塑”与国内媒体“自塑”的青岛形象,发现其对外传播存在“说了传不开、传开叫不响”的现实困境,主要体现在叙事主体单一化、叙事理念相对滞后、叙事模态不够丰富,叙事视角存在偏差。针对这些困境,提出了实现多元参与、坚持理念引领、丰富叙事模态、转变叙事视角的优化策略。

Telling the Qingdao story well and integrating it into the international discourse system is an important practical way to enhance the international image of Qingdao and highlight its international status.Based on the foreign NOW English news corpus and the domestic mainstream English media’s reporting materials of the Qingdao story,the images of Qingdao molded by foreign media and domestic media are compared.It is found that there are realistic difficulties in its external dissemination,which are mainly reflected in the unicity of narrative subjects,the relative backwardness of narrative concept,the insufficient narrative modes and the deviation in narrative perspectives.To get out of these dilemmas,the optimization strategy of realizing multiple participation,insisting on concept guidance,enriching narrative modes and changing narrative perspectives is put forward.