美国女性书店经营策略创新与实践

Innovation and Practice of Business Strategy of American Feminist Bookstores

女性书店是一湾“醉靓”的书店风景。为实现女性主义可持续建构之目标,美国女性书店以人文精神为系统的最高理想与核心准则,以书+N为路径进行跨界与融合,以实景容器与具象画面为“物”与“物”的集合进行以“人”为中心的空间“智造”与延伸,盈利不忘人文关怀与社会关照,经济效益与社会效益俱佳。去粗取精、去伪存真地分析与研究美国女性书店之所以成功的关键密码,可以为以书(店)为媒介的女性主义建构“共同体”之想象与实践提供颇具价值的镜鉴与参照。

Feminist-oriented bookstores serve as a most specific and attractive book-selling scene.Contributing to the sustainable feminist construction,American Feminist bookstores adopt humanistic ideal,together with Book+N approach,creating and extending the fusion of scenes,actions,spaces and humans,which are the foci.Thus,they achieve industrial self-improvement,social service,economic and social benefits simultaneously.A scientific and systematic analyses of American Feminist bookstores success story is a worthwhile case study which help the feminist community established via bookstores.