分众传播视域下高校学术期刊特色化发展路径研究

A Study on the Development Path of Characteristics of Academic Journals in Universities from the Perspective of Crowdsourcing Communication

高校学术期刊是交流与传播创新性研究成果的重要平台,应不断加强高校学术期刊传播理论的研究,发挥学术期刊的引领作用。基于分众传播视角,阐述了分众化传播理论溯源及发展趋势。针对入选高校哲学社会科学学报名栏建设工程的综合类大学学报进行归纳与分析,选取九个入选第三批名栏建设工程的地方性高校学报,从2014年-2023年共九个统计年的特色栏目、发文量、基金占比、影响因子等方面获取的数据及传播概况作以相关的统计与分析。从构建多元平台、丰富传播形态、加强编读互动、优化推广策略四个层面提出了高校学术期刊特色化发展的创新路径。

Academic journals in universities are an important platform for exchanging and disseminating innovative research re-sults.It is necessary to continuously strengthen the research on the dissemination theory of academic journals in universities and give full play to the leading role of academic journals.Based on the perspective of crowdsourcing communication,this paper elaborates on the origin and development trend of crowdsourcing communication theory.Summarize and analyze the comprehensive university journals selected for the construction project of the third batch of column construction projects in philosophy and social science journals.Select 9 local university journals selected for the construction project of column construction projects,and obtain data from the characteristic columns,publication volume,fund proportion,impact factors,and dissemination overview of nine statistical years from 2014 to 2023 for relevant statistics and analysis.An innovative path for the distinctive development of academic journals in universities has been pro-posed from four aspects:building diverse platforms,enriching communication forms,strengthening editorial and reading interaction,and optimizing promotion strategies.