新媒体背景下洛阳研学旅游的SWOT分析及发展策略研究

SWOT analysis and development strategy research of Luoyang study tourism under the background of new media

随着科学技术的不断进步,新媒体已成为推动旅游产业发展的重要因素。文章采用SWOT分析方法,对河南洛阳研学旅游的优势、劣势、机遇和威胁做了系统分析,从文化体验、交通情况、业务发展、网红推广、历史文化遗产保护等方面,探讨并提出了促进河南洛阳研学旅游发展策略,为该行业创新性发展提供新思路。

With the continuous progress of science and technology,new media has become an important factor in promoting the development of the tourism industry.Using SWOT analysis method,this paper makes a systematic analysis of the advantages,disadvantages,opportunities,and threats of Luoyang study tourism in Henan Province.From the aspects of cultural experience,traffic situation,business development,Internet celebrity promotion,historical and cultural heritage protection,this paper discusses and puts forward the development strategy of Luoyang study tourism in Henan Province,which provides new ideas for the innovative development of the industry.