数字经济时代杭州市文旅产业创新发展路径研究

Research on innovative development path of cultural tourism industry in Hangzhou in digital economy era

“十四五”文化和旅游发展规划强调应坚持创新驱动、融合发展,以文塑旅、以旅彰文,利用数字技术推动文旅产业高质量发展。近年来,杭州市紧跟浙江省文旅融合发展战略,积极塑造世界文旅城市形象,在文旅产业创新发展方面取得突出成就。为有效借鉴杭州市文旅产业创新经验,对数字经济赋能文旅产业创新发展的时代意义进行梳理,系统总结数字经济时代杭州市文旅产业创新发展的实践成效,并对其文旅产业创新发展做出启示。

The"14th Five-Year Plan"for cultural and tourism development emphasizes the need to adhere to innovation driven and integrated development,using culture to shape tourism and tourism to highlight culture,and utilizing digital technology to promote highquality development of the cultural and tourism industry.Hangzhou closely follows the cultural and tourism integration development strategy of Zhejiang Province's,actively shapes the image of a world cultural and tourism city,and has achieved outstanding achievements in the innovative development of the cultural and tourism industry.In order to effectively draw on the innovation experience of Hangzhou's cultural and tourism industry,this paper summarizes the historical significance of empowering the innovation and development of the cultural and tourism industry with the digital economy,systematically summarizes the practical achievements of Hangzhou's cultural and tourism industry innovation and development,and provides inspiration for its cultural and tourism industry innovation and development.