后冬奥时期黑龙江省冰雪旅游产业发展路径研究

Research on the Development Path of Ice and Snow Tourism Industry in Heilongjjiang Province during the Post-Winter Olympics Period

随着2022北京冬奥会的成功举办,冰雪旅游产业逐渐成了黑龙江省的特色产业之一。然而如何在后冬奥时期持续推动冰雪旅游产业的发展,提高产业规模和质量,成为亟待解决的问题。该文对后冬奥时期黑龙江省冰雪旅游产业的发展路径进行了深入探讨,提出适合黑龙江省冰雪旅游产业发展新路径。研究认为,黑龙江省应充分利用冬奥会的品牌效应和旅游资源优势,在提升产业规模和服务质量的同时,优化产业结构;加强产业品牌建设,提升产品创新力;推动产业融合发展,打造多元特色冰雪旅游产品;加强人才的培养和引进,为实现冰雪旅游产业的可持续发展注入新的动力。

With the success of the 2022 Beijing Winter Olympics,the ice and snow tourism industry has gradually become one of the characteristic industries in Heilongjiang Province.However,how to continue to promote the development of ice and snow tourism industry in the post-Winter Olympics period and improve the scale and quality of the industry has become an urgent problem to be solved.The paper discussesthe development path of ice and snow tourism industry in Heilongjiang Province in the post-Winter Olympics period,and proposesa new path for the development of ice and snow tourism industry in Heilongjiang Province.It is concluded that Heilongjiang Province should make full use of the brand effect and tourism resource advantage of the Winter Olympics,and optimize the industrial structure while improving the industrial scale and service quality;strengthen industrial brand building,enhance the innovative power of products;promote the integrated development of industries and create diversified ice and snow tourism products;and strengthen the cultivation and introduction of talents to inject new impetus into the sustainable development of ice and snow tourism industry.