新媒体视野下全民健身与全民健康融合发展的路径

The Path of the Integration of National Fitness and National Health under the Perspective of New Media

新媒体技术发展为全民健身与全民健身融合发展带来新机遇。该文揭示全民健身与全民健康融合发展基础理论、新媒体基础理论、新媒体在全民健身与全民融合发展中的作用。在此基础上,该文介绍新媒体视野下全民健身与全民健康融合发展的路径,包括利用新媒体弘扬体育文化、加强面向全民健身的新媒体平台建设、利用新媒体宣传群众体育赛事、利用新媒体加强群众体育组织建设、利用新媒体加强群众体育指导等。

The development of new media technology brings new opportunities for the integrated development of national fitness and national health.This paper reveals the basic theory of the integrated development of national fitness and the national health,the basic theory of new media,and the role of new media in the integrated development of national fitness and national health.On this basis,this paper introduces the path of integrated development of national fitness and national health under the vision of new media,including the use of new media to promote sports culture,strengthen the construction of new media platform for national fitness,use new media to promotemass sports events,use new media to strengthen the construction of mass sports organizations,and use new media to strengthen mass sports guidance.