“互联网+”视域下我国弱雪地区冰雪运动高效发展路径的研究

Research on Efficient Development Path of Ice and Snow Sports in Weak Snow Areas of China under the Perspective of"Internet Plus"

2024年春节期间,冰雪文化旅游及冰雪运动参与是互联网最具热度的话题,弱雪地区冰雪运动大众参与热情提升,更新冰雪运动的发展方式势在必行。当前弱雪地区冰雪运动的限制因素主要是室外冰雪运动场地的稀缺、专业教练员的欠缺、推广力度的短缺。冰雪运动可利用互联网技术创新性地解决当前的限制因素,利用主流社媒APP传播冰雪运动,利用VR冰雪设备及全景云游戏拓宽冰雪运动参与形式,开展线上冰雪运动教学。以“互联网+冰雪”这一创新形式,促使冰雪运动在弱雪地区高效发展。

During the 2024 Spring Festival,ice and snow culturaltourism and ice and snow sports participation are the most popular topics on the Internet,and the enthusiasm for mass participation inice and snow sports in weak snowyareas has increased,and it is imperative to update the development mode of ice and snow sports.The current limiting factors for ice and snow sports in weak snowyareas are mainly the scarcity of outdoor ice and snow sports venues,the lack of professional coaches,and the lack of promotion efforts.Ice and snow sports can use Internet technology to innovativelysolve the current constraints,using mainstream social media apps to promote ice and snow sports;using VR ice and snow equipment and panoramic cloud games to broaden the form of participation in ice and snow sports;and carrying out online ice and snow sports teaching.The innovative form of"Internet plus Ice and Snow"promotes the efficient development of ice and snow sports in weak snow areas.