2022北京冬奥背景下我国冰雪小镇的发展现状及对策——以富龙·四季小镇为例

The Current Development Status and Countermeasures of Ice and Snow Towns in China under the Background of the 2022 Beijing Winter Olympics--Taking Fulong·Four Seasons Town as an Example

随着2022北京冬奥会的成功举办,中国的冰雪产业炙手可热,在国家积极扶持特色小镇的优惠政策下,形成“冰雪”+“小镇”双重引擎,冰雪主题小镇应运而生,成为近年来国内最热门的产业之一。该文以富龙·四季小镇为例,运用文献资料法、逻辑分析法等方法对冰雪小镇的现状进行探究,分析冰雪小镇的发展的优势与不足,并提出建议。探究如何推动中国冰雪产业的健康发展,如何让冰雪小镇切实走进人们的生活,为以冰雪小镇为代表的一系列体育小镇发展提供参考,助力中国体育产业的蓬勃发展。

With the successful hosting of the 2022 Winter Olympics,China's ice and snow industry has become hot.Under the preferential policies of the country actively supporting characteristic towns,a dual engine of"ice and snow"and"small towns"has been formed,and ice and snow themed towns have emerged,becoming one of the most popular industries in China in recent years.This article takes Fulong Four Seasons Town as an example and uses literature review methodand logical analysis methodto analyze and explore the current situation of ice and snow towns.It analyzes the advantages and disadvantages of the development of ice and snow towns and puts forward suggestions.It explores how to promote the healthy development of China's ice and snow industry,how to effectively integrate ice and snow towns into people's lives,to provide reference for the development of a series of sports towns represented by ice and snow towns,and to help the vigorous development of China's sports industry.