北冰南移背景下冰雪运动对体育产业发展的推动作用研究

Research on the Promoting Effect of Ice and Snow Sports on the Development of Sports Industry under the Background of North-to-SouthIce-Sports Strategy

随着“北冰南移”到“北冰南展”战略的提出,中国冰雪运动正迎来前所未有的发展机遇。首先,回顾了“北冰南移”到“北冰南展”战略的历程。其次,分析了冰雪运动对体育产业发展的积极影响,包括促进体育产业多元化、推动体育旅游蓬勃发展、增强国际体育交流与合作等方面。随后提出了优化冰雪运动对推动体育产业发展的策略,包括加强基础设施建设、培育人才队伍、推动冰雪产业融合发展、加强政策支持和促进国际交流与合作等。最后,总结了北冰南移背景下冰雪运动对体育产业发展的重要意义,并展望了未来发展前景。

With the"North-to-southice-sports strategy"to"South-exhibition and north-ice strategy"strategy proposed,China's ice and snow sports are ushered in an unprecedented opportunity for development.First of all,it reviews the course of"North-to-southice-sports strategy"to"South-exhibition and north-ice strategy".Secondly,it analyzes the positive influence of ice and snow sports on the development of sports industry,including promoting the diversification of sports industry,promoting the development of sports tourism,and strengthening international sports exchanges and cooperation.Then,it puts forward the strategy of optimizing ice and snow sports to the development of sports industry,it includes strengthening infrastructure construction,cultivating talents,promoting the integrated development of ice and snow industry,strengthening policy support and promoting international exchanges and cooperation.At last,the paper summarizes the significance of ice and snow sports to the development of sports industry in the context of north-to-southice-sports strategy and looks forward to the future.