基于KANO模型分析的生态乡村景观设计需求聚类研究——以长三角地区乡村聚落为例

Clustering Research on Eco-Rural Landscape Design Demand Based on KANO Model Analysis:Taking Rural Settlements in Yangtze River Delta Region as an Example

文章通过数据分析、用户访谈、文献研究、田野调查等方法,深度挖掘生态型乡村景观的设计需求,利用全面质量管理KJ法整合用户需求卡片;编制KANO模型问卷,依据调研结果对生态乡村景观设计需求进行属性分类;结合Better-Worse系数明确构成优先级分析的设计依据。研究得出3项必备型需求、5项期望型需求、2项魅力需求的优先等级,提供详细的解决方案与研究思路。运用KANO模型分析生态乡村景观各项设计要素属性与优先级,为生态景观设计提供了依据与方向,有利于丰富现有生态型乡村景观。

The article explores the design needs of ecological rural landscapes in depth through data analysis,user interviews,literature studies,field surveys,etc.,and integrates the user demand cards using the KJ method of total quality management,prepares the KANO model questionnaire,and categorizes the attributes of the ecological rural landscape design needs based on the results of the research;and combines the Better-Worse coefficients to clarify the basis of the design that constitutes prioritized level analysis.The study concludes the priority level of 3 essential needs,5 desired needs,and 2 charming needs,and provides detailed solutions and research ideas.It uses the KANO model to analyze the attributes and priorities of each design element of ecological rural landscape,provides a basis and direction for ecological landscape design,and helps to enrich the possibilities of constructing the existing ecological rural landscape.