数字化赋能:互联网如何推动农地流转市场转型——来自中国家庭金融调查的证据

Digital Empowerment:How Internet Use Can Drive the Transition of Agricultural Land Transfer Markets--Evidence from the China Household Finance Survey

基于中国家庭金融调查数据,采用Probit模型、Heckprobit模型、工具变量模型以及中介效应等模型,分析农户互联网使用对农地流转市场转型的影响及作用机制。研究发现:互联网使用打破了村庄熟人信任交易格局,促进了农地非熟人流转。机制检验结果显示,互联网使用通过提高信息获取能力、增强社会信任以及改善金融素养等路径,激励农户出于营利性动机与非熟人进行农地流转交易。异质性分析发现,使用移动互联网和户主中高受教育水平的农户家庭,互联网使用对其农地非熟人流转具有显著的正向影响,而对使用传统互联网和低教育水平农户家庭的影响并不显著。因此,应完善农村地区互联网基础设施建设,大力发展“互联网+农地流转”服务体系,重视农户互联网技能培训和文化水平提升,以有序推动农地流转市场转型。

Based on the data of China Household Finance Survey,and with the help of Probit model,Heckprobit model,instrumental variable model and mediating effect model,this paper analyzes the influence and mechanism of farmers'Internet use on the transformation of farmland transfer market.The study finds that Internet use breaks the village acquaintance trust transaction pattern and promotes the non-acquaintance transfer of agricultural land.Mechanism test results show that Internet use encourages farmers to conduct farmland transfer transactions with nonacquaintances for profit motives by improving information acquisition capabilities,enhancing social trust,and improving financial literacy.Heterogeneity analyses finds that Internet use has a significant positive effect on non-acquaintance transfer of farmland for farm households that use mobile Internet and have a high level of education among the head of household,while the effect is not significant for farm households that use traditional Internet and have a low level of education.Therefore,we should improve the construction of Internet infrastructure in rural areas,vigorously develop the"Internet+agricultural land transfer"service system,and pay attention to the training of Internet skills and the improvement of the cultural level of farm households,in order to promote the transformation of the market for the transfer of agricultural land.