直播电商模式下农产品直播供应链风险识别与测度研究

Research on Risk Identification and Measurement of Live Streaming Supply Chain of Agricultural Products in Live E-commerce Mode

电子商务作为一种新的经济形态,如今在提升区域竞争力并获得优质资源方面发挥重要作用,通过电商渠道购买农产品为农村经济提供了新的发展空间。而农产品以其特有属性,加上直播供应链的独特性,使供应链体系复杂化。文章对农产品直播电商供应链风险因素进行分层归类,并对构建农产品直播电商供应链风险指数进行评价、分析和预警,运用DEMATEL探讨因素之间的相互作用,建立因素的“原因—结果”归集,并依据因素的原因度和中心度对因素的权重进行修正,界定其在系统中关键综合重要度的优先改善顺序,基于ABC分类法分析直播电商供应链风险的关键因素,最后以某农产品直播电商作为算例进行验证。

E-commerce,as a new form of economy,plays an important role in enhancing regional competitiveness and acquiring high-quality resources.Purchasing agricultural products through e-commerce channels provides new development space for rural economies.However,due to the unique attributes of agricultural products and the complexity of the live streaming supply chain,the supply chain system becomes more complicated.In this article,the risk factors of the agricultural product live streaming e-commerce supply chain are classified into hierarchies,and a risk index for evaluating,analyzing,and warning the agricultural product live streaming e-commerce supply chain is constructed.DEMATEL is used to explore the interaction between factors,establish the"cause-effect"collection of factors,and modify the weight of factors based on their degree of cause and centrality to define the priority improvement sequence of their key comprehensive importance in the system.Based on the ABC classification method,the key factors of the live streaming e-commerce supply chain risk are analyzed,and a case of a certain agricultural product live streaming e-commerce is used for verification.