新零售背景下农产品供应链优化研究

Research on Optimization of Agricultural Product Supply Chain under the Background of New Retail

随着大数据、人工智能等先进技术的应用,加快了对农产品零售业态结构的升级与改造。农产品的供应链变革势在必行,流通体系的优化进程正在加速。文章选取农产品作为供应链研究优化的对象,对新零售背景下农产品供应链的现状及面临的问题进行分析,指出目前农产品供应链运营过程中存在的不足,然后在新零售的背景下提出农产品供应链优化策略,从而有效提高农产品供应链整体效率。

With the application of advanced technologies such as big data and artificial intelligence,the upgrading and transformation of the retail structure of agricultural products have been accelerated.The supply chain transformation of agricultural products is imperative,and the optimization process of the circulation system is accelerating.This article selects agricultural products as the object of supply chain research and optimization,analyzes the current situation and problems faced by the agricultural product supply chain in the context of new retail,points out the shortcomings in the current operation process of the agricultural product supply chain,and proposes optimization strategies for the agricultural product supply chain in the context of new retail,thereby effectively improving the overall efficiency of the agricultural product supply chain.