“互联网+”背景下江苏省农产品供应链模式优化创新研究

Research on Optimization and Innovation of Agricultural Product Supply Chain Mode in Jiangsu Province under the Background of"Internet+"

互联网+背景下消费升级深刻影响了农产品供应链结构及模式发展,江苏省农产品在批发市场、超市、龙头企业等为主导的传统供应链模式基础上,涌现出以平台电商、县域电商、直播带货等农产品供应链新业态新模式,文章分析了江苏省农产品供应链运行模式存在的问题,进而提出今后农产品供应链创新发展路径:加快推进传统农产品供应链数字化升级建设,促进线上线下渠道融合发展;加速推广互联网+平台电商供应链模式,促进产消直连;加快培育县域电商平台+特色农产品供应链模式等,让小农户直享价值链。

Under the background of internet+,consumption upgrading has profoundly affected the structure and model development of agricultural product supply chain.Based on the traditional supply chain model dominated by wholesale markets,supermarkets and leading enterprises,new forms and models of agricultural product supply chain such as platform e-commerce,county e-commerce and live streaming have emerged in Jiangsu Province.This paper analyzes the problems existing in the operation mode of agricultural product supply chain in Jiangsu Province,and then puts forward the innovative development path of agricultural product supply chain in the future:accelerate the digital upgrading construction of traditional agricultural product supply chain,and promote the integrated development of online and offline channels;accelerate the promotion of the internet+platform e-commerce supply chain model,and promote the direct connection of production and consumption;accelerate the cultivation of county e-commerce platform+characteristic agricultural product supply chain model,so that small farmers directly enjoy the value chain.