艺术传播构筑主流文化认同的逻辑关联、作用机理与实践路径

The Logical Correlation,Mechanism and Practical Path for the Construction of MainstreamCultural Identity through Art Communication

艺术传播能以隐性知识和柔性方式引领公众的价值信念,促进公众对国家主流文化的认同,从而在其面临外来文化和非主流意识形态冲击时发挥关键作用。艺术传播是主流文化认同的重要载体和特殊途径,主流文化认同则是艺术传播的主要倾向和根本目标。我国未来的艺术传播要坚持通过审美文化元素、社会情感元素、民族精神元素和传统伦理元素作用于增强公众对主流文化的认同。

Art communication can lead the public’s values and beliefs through implicit knowledge and flexible means,promote public recognition of the mainstream culture of the country,and play a key role in the face of external cultural and non-mainstream ideological impacts.Art communication is an important carrier and special channel for mainstream cultural identity,while mainstream cultural identity is the main tendency and fundamental goal of art communication.The future communication of art in our country should adhere to enhancing public recognition of mainstream culture through aesthetic cultural elements,social emotional elements,national spirit elements,and traditional ethical elements.