企业数字化转型的成效分析——以应对贸易摩擦为例

Analysis of the effectiveness of enterprise digital transformation--A case study of trade frictions

借助渐进式DID模型,使用企业微观数据,以反倾销为例,通过“准自然试验”的方法,对上述理论命题进行检验。结果表明:首先,在贸易摩擦背景下,中国涉案企业的出口平均降幅达到6%。然而,对已经进行数字化转型的企业来说,贸易摩擦带来的影响并不显著,反映出数字化转型能够在一定程度上减轻甚至抵消贸易摩擦对企业出口的负面影响。其次,相较于未进行数字化转型的企业,转型后的企业出口显著增加。企业的数字化转型显著提升了其运营效能,产生了显著的成本优化效果,这不仅提高了出口业务的效率,而且大幅降低了出口成本。最后,企业数字化转型主要通过贸易摩擦直接冲击应对渠道、产品间出口产品转换渠道、涉案产品出口跨国转移渠道应对贸易摩擦所带来的冲击。

With the help of progressive DID model,using enterprise micro data,taking anti-dumping as an example,this paper tests the above theoretical propositions by the method of“quasi-natural test”.The results show that,firstly,under the background of trade frictions,the average export decline of Chinese enterprises involved in the trade friction reached 6%.However,for enterprises that have already undergone digital transformation,the impact of trade friction is not significant,reflecting that digital transformation can alleviate or even offset the negative impact of trade friction on enterprise exports to some extent.Secondly,compared with those without digital transformation,the exports of transformed enterprises have increased significantly.The digital transformation of enterprises has significantly improved their operational efficiency,resulting in significant cost optimization effects.This not only improves the efficiency of export business,but also significantly reduces export costs.Finally,the digital transformation of enterprises mainly addresses the impact of trade frictions on response channels,product export and conversion channels,and cross-border transfer channels of involved product exports.