数字消费主义对青年价值观的冲击及应对

The Impact of Digital Consumerism on Youth Values and Mitigating Strategies

数字消费主义作为一种异化的消费意识形态,是数字时代资本和技术联合衍生的产物。由数字资本驱动而来的数字消费主义蔓延于青年群体的日常生活中,对青年的价值观产生冲击和消极影响,误导青年的价值判断、固化青年的价值认知、解构青年的价值审美、消解青年的价值理性。随着数字时代的发展,在“资本逐利”“算法宰制”“网络媒介”和“心理操纵”等多重因素作用下,数字消费主义以加剧消费商品隐蔽化、消费环境虚拟化、消费精神娱乐化和消费意识功利化的方式对青年价值观施加影响。对此,需要规范资本导向,培养数字资本的社会责任;监管智能算法,打造健康的数字消费环境;通过大众媒体丰富高质量文化内容供给;提升青年的消费素养,助力青年树立科学的消费观。

Digital consumerism,an alienating ideology,emerges from the union of capital and technology in the digital era.Driven by digital capital,it pervades the daily lives of youth,challenging their values and exerting negative influences.It distorts youth's value judgments,solidifies their value cognition,deconstructs their value aesthetic,and undermines their value rationality.As the digital era advances,factors like profitdriven capital,algorithmic dominance,online media,and psychological manipulation intensify digital consumerism's impact on youth values.It manifests through concealed product consumption,virtualized consumption environments,entertainment-oriented consumption spirit,and utilitarian consumption consciousness.To address this,we must regulate capital orientation,cultivate social responsibility in digital capital,oversee intelligent algorithms,create healthy digital consumption environments,enrich high-quality cultural content through mass media,and enhance youth's consumer literacy to foster a scientific approach to consumption.