以品牌定位为引领的品牌导入实践探索

Exploration of Brand Engagement Practice Guided by Brand Positioning

在碳达峰、碳中和背景下,能源生产和消费革命的推进、能源供给的多元为能源化工企业的品牌发展带来新机遇。中国石化认真贯彻“加快建设世界一流企业”战略部署,聚焦“品牌卓著”,以品牌定位为引领,积极探索品牌内部导入路径,努力将品牌理念内化于心、外化于行,走出一条石化特色品牌建设之路。

Under the background of carbon peak and carbon neutrality,the advancement of energy production and consumption revolution,as well as the diversification of energy supply,bring new opportunities for the brand development of energy and chemical enterprises.SINOPEC conscientiously implements the strategic deployment of‘accelerating the construction of world-class enterprise’,focuses on‘outstanding brand’,led by brand positioning,actively explores brand engagement paths,and strives to internalize brand concepts and externalize them in practice,forging a path of petrochemical characteristic brand construction.