“思政+短视频”发展的现状及应对策略

"Ideological Politics+Short Video":Development Status and Strategies

民族情绪、家国情怀向来是自带流量的话题。“思政+短视频”创新了意识形态的传播模式,其依托互联网技术生产的优质内容产品对社会主义意识形态工作的发展起着不容小觑的作用。“思政+短视频”的发展因而具有比较好的机遇。但是由于碎片化时长、信息茧房、泛娱乐化性质等因素的影响,“思政+短视频”的发展还存在着不少问题。为了解决这些问题,文章认为应从以下方面发力:短视频内容生产应以推动主流意识形态传播为创作导向;借助热点话题突破文化圈层;提高网民的媒介素养和认知水平;深耕思想领地,建立主流价值“交流地”。

"Political+short video"plays an important role in the development of socialist ideological work.However,due to the impact of fragmented time,information cocoons,pan-entertainment nature,and other factors,short videos should focus on promoting the dissemination of mainstream ideology as their creation orientation;Break through the cultural circle with the help of hot topics;cultivate Internet users'media literacy and cognitive level;in-depth cultivation of ideological territory,the establishment of mainstream value"exchange place".